CHINA MISSION REVEALS OPPORTUNITY FOR AUSTRALIA

CHINA MISSION REVEALS OPPORTUNITY FOR AUSTRALIA

A/AA signed a major Memorandum of Collaboration with one of the country’s largest State Owned Enterprises, witnessed by the Victorian Minister Responsible for the Aviation Industry, the Hon Gordon Rich-Phillips, in Beijing, and meetings were held in Beijing, Tianjin, Nanjing, Shanghai, Guangzhou and Chengdu with senior representatives of a range of organisations, including industry regulators, universities, training colleges, legacy airlines, start-up airlines and low cost airlines, helicopter manufacturers, aircraft manufacturers, airport operators, original equipment manufacturers, unmanned aviation vehicle manufacturers and general aviation operators.

Delegates on the Mission have returned with an extensive list of business opportunities, but more importantly the beginnings of long-term relationships and an understanding of the unique market that China represents.
Simply witnessing the scale of development, the size of the market, the achievements and the ambitions for the aviation and aerospace sector opened many eyes to the opportunities.

It was clear that Australia's reputation for quality, safety, training, education, regulatory robustness and commercialisation is highly regarded in China, and these represent our best opportunities to take a share of the fastest growing aviation and aerospace market in the world.

The Mission represented an excellent cross-section of the Australian aviation and aerospace capability, and was warmly received by our gracious, generous and accommodating hosts.

Individual Missioners are already following up on relationships and opportunities established on the Mission, and invitations are being exchanged for follow-up meetings, including reciprocal visits to Australia and Melbourne in 2013 to coincide with the International Air Show.

Given the enormous success of the Super Trade Mission more generally, plans are also already underway for the second Super Trade Mission to China next year, and Aviation/Aerospace Australia will once again be deeply involved.

To ensure you don't miss the opportunity to engage in Asia with the valuable backing of your industry association, get involved in the Association's new AIRnet initiative, or talk to Tamara and Jim about the exciting events ahead.